May The Force Be With You

And here’s an email from a young Dutch girl who’s set up her own business in India…

dear Rashmi

My name is Eva Reubsaet and I am a young Dutch entrepreneur. Twelve years ago my parents moved the production of memorial stones from Poland to India. After visiting more than sixty granite companies in the South of India, they have found an excellent partner in Tamil Nadu. From that time onwards, we are very committed to our partner and have established a good relationship on both business and private level.

When I was sixteen, I travelled for the first time to India to visit the granite factory and to meet our partners. I made a round trip through South-India on my own, but the last couple of weeks I stayed at the house of our partners. As a tourist, you mainly visit popular sight seeings described in travel books, but our partner showed me also another India.

I visited textile companies, hospitals, business schools, shopping malls, steel companies, and many more organizations. I realized that Dutch and Indian companies could benefit from each other and that they should invest in partnerships.

The economic developments in India have always inspired me. Back in The Netherlands I went to the University of Maastricht to study International Business. After completion of my Bachelors, I decided to continue my Masters in India. I studied my MBA at the Bangalore Management Academy, and graduated in October 2009.

During my studies, more and more companies in The Netherlands contacted me about possibilities in India. During my first project, I advised and supported a Dutch calendar production company who would like to outsource part of their production to India. I executed a market analysis and brought them into contact with Indian offset companies.

This project was the start of my consultancy firm, Booming India. Together with my team we trigger Dutch companies to think about India. We offer workshops and we assist companies during the complete project of doing business in India. Our website, is a strong media tool to inform companies in The Netherlands about the developments and possibilities in India.

I lived in Bangalore for one and a half years. I love the country, culture and people. As a young entrepreneur I feel really excited to do what I love to do. To create win-win situations for companies both in The Netherlands and in India. Your book and the entrepreneurs have inspired me to fulfil my dream…

Thank you and the entrepreneurs for the inspiring stories!


Rashmi Bansal is a writer, entrepreneur and youth expert.She is the author of two bestselling books on entrepreneurship. ‘Stay Hungry Stay Foolish’ features the stories of 25 MBAs who left lucrative jobs to follow the rough road of entrepreneurship. The book created a new record in Indian publishing by selling over 300,000 copies and has been translated into 8 languages.

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